Premise: Jon Taffer is the Gordon Ramsay of the bar and nightclub business. In each episode of this series, Taffer helps transform a struggling bar into a vibrant, profitable business, utilizing his expertise as a nightlife consultant who has started, flipped or owned more than 600 bars and clubs in his career. From the height of the bar stools and the science of the perfect pour to the effect the tempo of the music has on alcohol consumption, Taffer delves into every facet of the business, and he does it with a no-holds-barred style. He's assisted by his wife, Nicole -- who enters establishments under cover to help diagnose the problems -- along with a rotating cast of experts that include a celebrity chef, a Master of Whisky and a mixologist.
Jon Taffer revisits bars with the most delusional owners to determine whether they have succeeded or failed without him; a former hookah bar Taza and Metal and Lace.
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