Dating coach Alex ''Hitch'' Hitchens mentors a bumbling client, Albert, who hopes to win the heart of the glamorous Allegra Cole . While Albert makes progress, Hitchens faces his own romantic setbacks when proven techniques fail to work on Sara Melas, a tabloid reporter digging for dirt on Allegra Cole's love life. When Sara discovers Hitchens' connection to Albert -- now Allegra's boyfriend -- it threatens to destroy both relationships.
