Premise: The population of New York is more than 8 million so you would think everyone in the Big Apple would be able to find a mate. But that's not necessarily the case. Some New Yorkers need help finding that special someone. That's when Lori Zaslow enters the equation. Zaslow spent 12 years working as an executive recruiter in the fashion industry, but she realized that her real passion is bringing people together in the name of love. So she co-founded Project Soulmate, a boutique matchmaking service. This docu-series follows Zaslow as she works tirelessly to help the men and women of New York find their perfect mates.