Genre: Reality, Fashion
Premise: Former beauty queen Michele Strom runs The Winning Crown Boutique, which she opened in Omaha, Neb., in 2009. At the shop, Strom and her staff dress high-maintenance and high-strung pageant hopefuls in an attempt to make sure their clients win their competitions. The staff includes outgoing redhead Hannah, who uses her charm to win over clients; self-proclaimed smart-aleck Sarah; opinionated beauty queen Gretchen; boutique manager Tiffany; and new guy Beau, who can work the sales floor better than anyone.
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