Premise: ``Platinum'' revolves around a pair of brothers and record industry moguls, Jackson and Grady Ellis, who are the archetype of rags-to-riches success after building their company, Platinum Records, from the ground up. Clawing their way up from the streets, the brothers have created a successful record company in the high-stakes hip-hop music business. Though they are deeply trusting of and dependent upon each other, the brothers approach business in starkly contrasting manners.
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