24 hopefuls are put through the biggest callback of their lives, but only 12 will be picked by supermodel coaches Naomi Campbell, Karolina Kurkova or Coco Rocha to be on one of their teams.
The three handpicked teams of contestants move into the loft and go through their first campaign, creating an image worthy of being featured in W Magazine; the first model is eliminated, leading to an explosive showdown between the coaches.
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