Premise: From the same production company that helmed ``Undercover Boss'' and ``Project Runway,'' and on the same network that houses the ultrapopular 1960s Madison Avenue ad drama ``Mad Men,'' ``The Pitch'' documents what modern advertising firms go through in their attempts to secure new clients. Each episode follows two agencies as they manage high-level stakes and killer deadlines while preparing campaigns for actual brands, and then the agencies go head-to-head with presentations known in the advertising industry as ``the pitch.''
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