Genre: Reality, Adventure
Premise: Richard Branson, the thrill-seeking founder of the Virgin Group of Companies (including airline, publishing, music and hotel empires), whisks 16 lucky Americans to a variety of international destinations to undertake elimination challenges -- physical and daredevil-type stunts as well as ``Apprentice''-style business tasks. The last contestant left standing wins $1 million and a stint as president of one of Branson's companies.
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