When Matt Spenser and his wife, Jean, inherit a small cinema, the Bijou, from a distant relative, they are shocked to find a decrepit building that comes with a group of aging employees. Matt and Jean try to sell the Bijou to Albert Hardcastle, the owner of a large nearby cinema, but he gives them a lowball offer. Instead, they decide to open the theater, using a few clever marketing schemes to gain viewers at the expense of Hardcastle.
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